Get the inside scoop on content creation with YouTube sensation Dr. Rena Malik! Dr. Malik will share her secrets to engaging ...

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Supercharge Your Social Media Strategy: Expert Tips for Health Professionals

hi I'm Dr Reena Malik urologist and pelvic surgeon and YouTuber with nearly 2 million subscribers today I'm going to be sharing with you social media strategy how to choose a platform and get started welcome to from Clinic to camera building your brand and navigating social media created by Yours Truly Reena Malik MD urologist and pelvic surgeon this course is sponsored by YouTube Health in collaboration with osmosis from ele the recommendations and opinions shared in this video are my own but I want to thank YouTube for providing funding for the creation of this video series so in this talk we're going to talk about my journey specifically which platform you should use tools used to create content and ultimately Lessons Learned so my journey started back when I was a fellow I joined my sub specialty organization called The Society of urodynamics female pelvic medicine and Euro genital reconstruction and I my mentor was the president of the society so in order to support him I started tweeting at the meeting and the other members took notice and they invited me to be on the communications Committee in 2018 then in 2019 I became one of the top 10 influencers in the meeting and you know started to really grow my social media presence on Twitter where I got to network with lots of other urologists and even got asked to speak internationally because of my notoriety I then joined Instagram I joined Instagram because I wanted to try a new platform to reach people and I share this with you because now I have about 83 84,000 followers on Instagram and I started uh with 1,000 followers after about a hundred posts and so you know it takes a long time to grow on any platform and so don't compare your chapter 1 with someone else's Chapter 30 so while I was Instagram I started networking with lots of other Physicians and came across no one other than Mama Dr Jones and I saw that she started making content on YouTube and she was doing reaction content and educational content and she was doing really well and that sort of inspired me to go on YouTube where I could make longer form content where it would be searchable and people could actually find it and so this was my sort of first s months on YouTube I made a goal to make a video every week and so after about 32 videos and 7 months I had a little over a thousand subscribers and I was like oh I made it but it took a long time to get there and so a lot of persistence and continuing even though every video itself did didn't do that well so now as you can see I have uh over 1.9 million subscribers on YouTube my Instagram is now actually 84,000 subscribers uh my Tik Tok is somewhere around over 125,000 followers and my Facebook unfortunately got hacked but before it got hacked had 285,000 followers so when you're thinking about your platform you want to consider your goals what exactly is your purpose and so here you can see that you YouTube has the highest proportion of users across all age groups and so for me it was really a no-brainer that I could find my target audience on YouTube and here also YouTube had a very diverse group of people present on the platform so white black Hispanics were all very well represented on the platform so again I could find any of my target audience on YouTube so what I will Empower you with is that you already have everything you need you have ideas to share they can be medical or in your expertise or non-medical they can you have a phone so that's basically a device that you can use to capture video and I did my first 50 videos or so on my phone no camera no nothing just a phone and you have time so you have to decide if you want to use that time for social media so tools for Success now I share this with you because people get really overwhelmed when they're starting on YouTube they see all these videos telling them to buy lighting and to buy um a great camera and this is basically you can start with a really low budget meaning just sit in front of a window and use the sunlight from the window to light your face you can also buy a a ring light which is pretty affordable you can get one and use that and then you can do sort of a higher budget setup where you have three point light set up and so that's what I use now and what you're seeing me on right now and you know it adds a little bit but certainly doesn't detract from the message you're trying to give even on the lowbudget uh videos and some of my low budget videos continue to do well people are there for the message and not the production value so sound sound is important because as George Lucas says Sound and Music are 50% of the entertainment in a movie so headphones are really easy everyone has airpods or some form of wireless headphones and that's going to be usually better audio quality than the mic on your phone itself you can also buy a very affordable lavalier mic that attaches to your cell phone or your camera if you choose to buy one and that can also amplify the audio you just have to be careful that you're not wearing a lot of jewelry or other things that can hit the mic and create noise and lastly a shotgun mic which is what I use so you can see it right here on my video but I keep it above my head so that it uh stays out of the way but it still catches pretty good mic sound now let's talk about spacing when you make your content this was my my first I guess setup I made and you want to essentially make sure there's enough space between you and in the background if you're too close to the wall it doesn't give you that shallow depth of field you need you also want to try to frame yourself so have things on either side of you um and then choosing colors so the way I chose colors is um I'm brown color skin and so I looked at the color wheel and I found that you know blue colors are very complimentary to my skin tone and it also is a really good color for trust and so I decided to make my background blue but again you can choose whatever color you want want that goes with the type of message you're making your personality whatever it is but something that you feel comfortable with um I have a decorative light in my background you can see it maybe you can't see it on this video but you can see it back here um and uh and it also sort of gives you this brochet feel that uh gives sort of a warm feeling to the image and then adding plants to your uh setup can also feel like you're adding life to the image and so ultimately you can use these things to your advantage and the last thing is having a light facing the wall behind you sort of gives you this glow around your head that is really appealing and so adding that is another thing that you can do if you want to but again it doesn't have to be complicated you can do it against a blank wall you just want to make sure that you're further away but ideally having things in the background is going to make it look a little bit more appealing to the person watching tips for recording so it's very easy especially when you're using a phone to look at yourself and not look at the lens and so if you don't look at the lens um your image will look like the one here on the side where I'm not looking at the picture um so make sure you're always looking at the lens also consider uh a remote so that you don't have to get up every time and turn on the camera uh because that's really important or you know some of the cameras like my cell phone has a little like gesture thing where I can just say hi to the phone it'll start and then this current camera I'm using has a cell phone app where I can start it with the cell phone app um also make sure you stabilize the camera that's one thing I would argue you probably should purchase is a small tripod you can put it on your desk you can get a full length tripod they're not that expensive but to stabilize the camera that you have uh so that it's not moving all over the place so online tools I use canva all the time I use this to create Graphics it makes it so easy they have so many templates that you can use they have images you can use and it makes just any type of thumbnail creation really really easy um I use YouTube Studio to schedule all my posts editing videos I used to edit them myself although you can always hire people to do that for you um I use Adobe Premiere Pro for long form video in the beginning now I don't edit my own videos but I that's what I used to use uh cap cut is really easy to use or YouTube create is an app made by YouTube that's also really good and easy to use that you can edit on your phone if you want to review your analytics I use YouTube Studio primarily but tube buddy has some nice little features and you can sign up for a free account that helps you a little bit with growth as well another one I didn't put here is called vid IQ that you can use as well so lessons I've learned in my time on YouTube is listen to your audience I made content initially for me and what I thought people wanted to hear and ultimately I learned what my audience really wanted to learn about and I went there and I learn I talked about those things they wanted to know about consistency is key now I told you when I started I did one video a week for 6 months and I think that's really really important because you have to sort of grow your audience base and you have to show up and have a day where you're releasing content all the time again as I mentioned before don't compare yourself to others people start at different places some people get lucky they get a viral video early on and that makes their growth Skyrocket again it doesn't matter what anyone else is doing it matters what you're doing as long as you're proud of it and you feel good about it and also make content that you're proud of and won't get you in trouble because that's really important we're going to talk about that more in the legal implications of social media and content creation uh portion of this course and lastly focus on platforms that you enjoy and set limits so if you find yourself like constantly looking at the analytics on YouTube after you release a video you may want to set some limits so you may want to use an app or your phone has some inherent um software that can help you block the app for a certain period of time during the day so that you don't spend all your time like wasted looking at analytics um because it can be a a big draw you know it's a dopamine Rush every time you see those numbers go up so rules for Success particularly if you are in the health care profession is maintain Hippa you want to always uh take a break between posting and any sort of medical if you're sharing like a a case of a patient you want to obviously not do it that same day and I'll give you an example on Twitter I had a student um who was like oh this morning I got to close the appy skin to skin with Dr so and so so if Dr so and so's patient was on Twitter and saw that they may say oh my God is that my case I had an appendectomy today with doctor so and so so a better thing to do would be like oh I had a great experience in the operating room today period or just not sure that at all it doesn't need to be shared to the world right um but ultimately decide uh what you're posting think about it twice think about if it was going to end up on the front page of the New York Times uh would you be okay with that maintain professionalism so don't badmouth co-workers other Specialties students anyone else um it's not professional right and people say it's social media but at the end of the day it reflects your professionalism lastly know your practice or institution rules so if you are a a student level make sure you know what the institution rules are for posting on social media particularly when you're on the grounds so if you're in the operating room or if you're in a clinic or you're if you're in classrooms that can you take pictures there and post them so certain places you will not be able to so for example at the Veterans Affairs hospitals where I work you can't post anything from the hospital itself and so it's really important to know that so you don't get in trouble thank you guys so much I hope you guys found this helpful you can find me on social media at ramik MD and on YouTube at Reena Malik MD and I hope to see you there

Dr.

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